Like every year, all attention focused on London, as ICE 2013 opened its gates last week. As the biggest annual exhibition of the gaming industry, this mega event has become an institution and offers an exceptional opportunity to inform oneself about news, present ones company or make new business contacts. Furthermore ICE is the best way to get an overview of all the trends, which will affect our industry in the near future.
This year the event said goodbye to the time-honored Earl’s Court and moved to the much more modern ExCel Center in London’s dock lands. The new ICE was supposed to be bigger and better – And this goal was achieved successfully. The new location met the requirements of exhibitors and visitors alike. The on-site organization was exceptional, because despite the immense visitor traffic everything went smoothly.
“Bigger and better” seemed to be the motto of exhibitors as well, since this year’s stands were designed even more spacious and creatively. This was almost a necessity to stand out from the mass of exhibitors.
Like the years before, the exhibition trends were more about evolution than revolution. While the movie industry in Hollywood slowly distances itself from the 3D hype of recent years, several slot machine vendors and manufacturers jump on the 3D bandwagon.
In sports betting the highest focus is put on bets in running. The offer of live bets is going to be even bigger and more extensive, since this dynamic and exciting form of sports betting continues to enjoy great popularity in the market.
In conclusion ICE 2013 shows one thing clearly: The gaming industry continues to grow steadily. The best premise for an even bigger and better ICE next year.